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Summary—Context is King…Be a Chunker!
For Splitters, imagine doing a search and retrieval for commonly coded excerpts after using a splitting style. Results will get you many short excerpts completely out of context. Remember when you are creating excerpts you are viewing or listening to the entire media file, so the context is there and the broader meanings are clear when you are engaged in process. Unfortunately for splitters, when they later review excerpts out of context they often find themselves needing to return to the context to be reminded of the broader meanings…bummer, this can be a real time-sink. This is the primary reason we recommend a chunking style.
For Chunkers, two big benefits:
- 1—excerpts contain sufficient context to understand why you applied particular codes
- 2—many Dedoose analytic features, like the code co-occurrence matrix, are far more valuable when you are carrying out your analysis.
If you keep in mind that we collect and analyze qualitative data because of their richness and that smaller numbers of words carry far less meaning—particularly out of context—there is every reason in the world to join the Chunker community and embrace the valuable rich, deep, context in your data….for more, read on here at our article!
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Jehn, K. A. & Doucet, L. (1997). Developing categories for interview data: Consequences of different coding and analysis strategies in understanding text. Part 2. Cultural Anthropology Methods Journal 9(1), 1–7.
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